eCommerce management
I manage the day-to-day work across online trading, merchandising, product content, reporting, suppliers and agencies, keeping your eCommerce operation moving in the right direction.
Freelance eCommerce & Digital Marketing Manager.
I’m Keith McIntyre. I work with small and medium-sized businesses across the North East and the UK, helping eCommerce, marketing and websites work a little harder.
Practical support for the work in front of you.
I take the time to understand your business, your website and what you want to achieve. Together, we’ll work out what needs attention and agree a practical way forward.
I can help manage an online shop, improve search visibility, build a website or keep an existing WordPress site running smoothly.
Some clients need ongoing support; others come to me with a specific project or problem. Either way, I’ll carry out the work and keep you informed.
You work directly with me throughout, with clear advice and no agency hand-offs.
Digital work that joins up.
Digital marketing management
I plan and deliver SEO, content, email, paid activity and reporting around your commercial priorities.
Web design & WordPress
I build WordPress websites and provide ongoing care for existing sites, with practical support and custom functionality when you need it.
WordPress care, from £50 a month.
Updates, backups and monitoring, with direct support from the person who knows your website. Choose a rolling monthly plan for maintenance, or more hands-on improvements as your business grows.
No account managers. No jargon. No forty-page decks.
Just a straightforward way of working, and someone who will tell you the truth — including when I’m not the right fit.
Start with what’s actually going on
I look at the numbers, the site and the setup before suggesting anything. It usually starts with a free call and a quick look at what’s working and what isn’t.
Plain English, every time
You get recommendations you can act on, not a list of jargon. If something needs explaining, I’ll explain it — properly, and in a way that makes sense to your team.
I do the work, not a team
There’s no hand-off to a junior on your account. I plan the work, carry it out and reply when you need help.
Small steps, visible progress
Improvements land in bits you can see, not one big reveal at the end. Quick wins first, then the bigger pieces — with a plain-English update along the way.
The tools, platforms and services I use day to day.
If your setup isn’t listed here, I’ll still tell you honestly whether I’m the right person to help.
eCommerce platforms
I work with WooCommerce, Shopify and Visualsoft on trading, merchandising, product content, reporting and the awkward bits between them.
WordPress
I design and build websites, manage hosting and migrations, and add the custom functionality your business needs.
Marketing
I manage SEO, content, email, paid activity and Facebook and Instagram campaigns, then report clearly on what happened.
Payments & booking
I can integrate Stripe, PayPal and online booking with the rest of your website.
Search & data
Google Analytics, Search Console, sitemaps, structured data and local search — the technical groundwork that gets pages found.
AI search
I help make your pages easier for Google and AI assistants to understand, so your business has a better chance of appearing when people search or ask questions.
Making a specialist experience easier to book.
I brought eCommerce and online booking together in a single site.
Northumbria Gliding Club
Built in 2017, this WordPress website brought together eCommerce and online booking functionality for trial flights. Sales increased substantially and flight capacity grew as bookings became easier to manage. Stripe and PayPal integrations give customers straightforward, trusted ways to pay online. Facebook and Instagram marketing campaigns were also implemented in the run-up to Christmas.
Visit websiteA few useful things to know.
If your question isn’t here, send it over and I’ll answer it directly.
What does a freelance eCommerce manager do?
I provide senior, hands-on support for the day-to-day commercial side of an online business. That can include online trading, merchandising, product content, reporting, customer journeys, suppliers and agencies.
What digital marketing services do you provide?
I provide digital marketing management across SEO, content, email, paid activity and performance reporting. My focus is on clearer priorities, consistent delivery and activity that supports your commercial goals.
Which areas do you cover?
I am based in Newcastle upon Tyne and support businesses across Northumberland, Tyne and Wear, County Durham, Cumbria, the wider North East and the UK. Priority cities include Newcastle upon Tyne, Gateshead, Sunderland, Durham and Carlisle, along with the surrounding towns and areas.
Can you work with an existing website or eCommerce platform?
Yes. I can work with existing websites and eCommerce platforms, helping with day-to-day management, technical SEO, content improvements, performance and usability.
How do you work?
I can work on an ongoing basis, on a project basis or focus on a particular issue, such as a website that needs attention, a marketing plan that needs direction or an eCommerce operation that has outgrown its current setup.
Tell me what you’re working on.
Whether it’s an online shop that needs attention, a website that needs building, or a marketing plan that needs direction — send it over and I’ll give you a straight answer.